FACTORS OF CONSUMER BEHAVIOUR DEVELOPMENT IN THE RUSSIAN REGIONAL PHARMACEUTICAL MARKET: SOCIOLOGICAL RESEARCH

Tkachenko Olga Viktorovna, Candidate of sociological sciences, lecturer, sub-department of social work, Volgograd State Medical University, Vasilenkolga85@rambler.ru

 316. 334. 61

The article describes the features of contemporary pharmaceutical market and consumer behavior. Theoretical conclusions are supplemented with social research results of regional consumer behavior. The author studies the system of factors that influence regional consumption.

consumption, pharmaceutical market, drugs, factors of consumer behavior.